top of page

redemption stories

Imagine yourself on the hill with your squad, eyeing up a big booter on the edge of a 20 foot drop. You are thinking of sending your biggest flat 3 ever off the jump, but the last time you tried, you had a nasty crash. Then your buddy looks over at you and tells you about the time he landed is first cork 7 in the park and how he crashed 11 times before landing it. He says it was one of the most rewarding and satisfying feelings ever. Success is always sweeter after a failure. This is the story of Redemption Stories.


When starting Redemption Ride, coming up with the vision and mission for the brand wasn't too difficult. It was the whole reason I started the company in the first place. I wanted to make a positive impact in the shred culture. The tough part was figuring out how to spread that message. One day I was talking to my dad about our presence on social media, brand awareness, etc. and he just looks at me and says "Redemption stories. Share people's stories."

This got me stoked because I knew very well how powerful and inspiring personal stories and experiences could be. People don't just want to be yelled at about why they should buy or believe something and we don't want to yell at anyone. What we want to do is inspire somebody who then spreads that positivity to someone else and then someone else until the entire shred culture has been reached and supported.

The beauty of redemption is that it can take place in so many ways. It can be a second chance to land your new trick, a physical overcoming of an injury, mental or spiritual breakthrough, etc. And chances are, if you have gone through it, someone else is experiencing something similar. That means there is so much opportunity for inspiration to take place and so much room for everyone to participate. We believe that our role is to get these stories to those who need to hear them.

The first two stories we ever shared were from two shredders I met in New Zealand who, when they heard about our vision, immediately jumped on board. If you haven't watched them already here is Laura's story bellow. Noah's can be found on our Redemption Stories Page

Although all the examples given have been about skiing and snowboarding, it's important to remember and share about the times we experience redemption in every other part of our lives, at our jobs, in our homes, doing other sports, etc. The possibilities are endless.

If while reading this you thought of a Redemption Story you would like to share, send it to us by email! Our email is . It can be a video, a written story, audio message, etc. and we would love to find a a way to get your story out there inspiring others.

Keep Shredding!

Jacob Murphy

Founder of Redemption Ride

54 views0 comments

Recent Posts

See All


bottom of page